The Results

Congratulations Indiana University!

Indiana University Winners

This March, 60 students and advisors from universities across the country arrived at the Kohl’s corporate office to compete in our first Kohl’s Invitational case competition. These students shared their visions of how Kohl’s can better understand, target and cater to the millennial generation. They brought great ideas on how to use digital concepts to enhance the Kohl’s experience—from Kohl’s Kiosk updates to virtual dressing rooms, Kohl’s on Snapchat and much more.

After a preliminary round, the competition was narrowed to three finalists—Indiana University, Penn State University, and Texas State University. These three teams presented their recommendations in front of judges Rick Schepp  (Sr. EVP-HR & General Counsel), Dan Newman (EVP of Planning & Allocation), and Krista Berry (EVP Chief Digital Officer), and an audience of over 100 Kohl’s associates, leaders, and student peers.

Despite the pressure, all three teams delivered presentations that exceeded expectations and wowed everyone in the room. In the end, Indiana University came out on top and not only took home bragging rights, but also received $5,000!

Between presentations, the students had the opportunity to tour the corporate office, preview the Kohl’s Trend Design Open House, and record interviews reflecting on their experience.

To see more photos from the event, visit the @KohlsCampus Twitter page or search #KohlsInvitational

See coverage from the Milwaukee Journal Sentinel on the Kohl’s Invitational here: 

http://www.jsonline.com/blogs/business/297691951.html