Competition Rules


Teams have approximately four weeks to research, analyze and develop a set of action plans, recommendations, and prepare their presentations.

Competition rules allow the use of textbooks, notes and the internet for research purposes.

Discussion of the case with outside sources, faculty or advisors is not permitted.

The University Team Advisor may assist their team prior to the case distribution and provide recommendations such as researching Kohl’s, gathering ideas, and case study best practices. However, once the case is distributed, the Team Advisor is not permitted to help the students work on the case or give any ideas to help their team.

Teams can leverage the expertise of their appointed Kohl’s Sponsor to answer case or Kohl’s-related questions.

Teams are judged by a panel of industry experts, including top level management.

Teams are required to submit a 10-page business plan to educate and convince Kohl’s Senior Leadership on their findings.


The presentations will entail two rounds–the Preliminaries and the Final Round.

The Preliminary Round will consist of three groups of four teams and the Final Round will then be made up of the top team in each group.

Each team has 20 minutes to present their case analysis and recommendations, followed by five minutes of Q&A.

Teams are required to support their findings with a PowerPoint presentation.

All team members must actively participate in the presentation phase.


Judges will award points based on the written 10-page business plan as well as the presentation.

Judges will evaluate team findings using the following criteria:

          Creativity (20%)

          • Team strategies will be evaluated on the basis of the creativity and innovation of their proposals

          Practicality (20%)

          • All plans and strategies will be judged in terms of how realistic they will be to develop and execute

          Consistency (20%)

          • All proposals must be consistent with Kohl’s store and corporate image

          Projected Results (25%)

          • Develop proposals in terms of anticipated results; plans should contain justification and be results oriented

          Presentation (15%)

          • Teams will be evaluated on the basis of professionalism, presentation quality, clarity of proposal explanation,  effectiveness of delivery as well as
            the handling of questions