Meet the 2015 Teams


Florida State University

FSU Updated

Indiana University

Indiana University

Abby Rekeweg, Monica Ball, Alexandra Larson, Alexa Hankins

Iowa State University

Iowa State

Patrick Dennis, Matthew Konsor, Michael Burt, Quinn Maass

Michigan State University

Michigan State University

Matteo Izzi, Icelyn Williams, Rachel Egeland, Connor Berlin

Northern Illinois University

Kelly Moffett, Eugene Marshall, Juan Velazquez,   Thomas Pruiett

Kelly Moffett, Eugene Marshall, Juan Velazquez, Thomas Pruiett

Penn State University

Penn State

San Diego State University

San Diego State

Alisa Knight, Ronald Weaver, Miles Sturken, William Chow

Texas State University

Texas State

Sabrina Silva, Victoria Ruiz, Emily Willis, Jaimee Raver

University of Arizona

Arizona State University

Sydney Strommen, Kylie Stratton, Angel Varela, Jocelyn Caquias

University of Wisconsin – Madison

UW Madison

Kelly McCamley, Morgan Loomis, Lauren Wellenstein, Natalie Rondinelli

Virginia Tech

Virginia Tech

Amanda Brown, Catherine Balzer, Kayla Franco, Katherine Roulston

Washington State University

Washington State

Ember Woolwine, Kristen Ozaki, Jarid Adams, Allyssa Knutson

Competition Rules


Teams have approximately four weeks to research, analyze and develop a set of action plans, recommendations, and prepare their presentations.

Competition rules allow the use of textbooks, notes and the internet for research purposes.

Discussion of the case with outside sources, faculty or advisors is not permitted.

The University Team Advisor may assist their team prior to the case distribution and provide recommendations such as researching Kohl’s, gathering ideas, and case study best practices. However, once the case is distributed, the Team Advisor is not permitted to help the students work on the case or give any ideas to help their team.

Teams can leverage the expertise of their appointed Kohl’s Sponsor to answer case or Kohl’s-related questions.

Teams are judged by a panel of industry experts, including top level management.

Teams are required to submit a 10-page business plan to educate and convince Kohl’s Senior Leadership on their findings.


The presentations will entail two rounds–the Preliminaries and the Final Round.

The Preliminary Round will consist of three groups of four teams and the Final Round will then be made up of the top team in each group.

Each team has 20 minutes to present their case analysis and recommendations, followed by five minutes of Q&A.

Teams are required to support their findings with a PowerPoint presentation.

All team members must actively participate in the presentation phase.


Judges will award points based on the written 10-page business plan as well as the presentation.

Judges will evaluate team findings using the following criteria:

          Creativity (20%)

          • Team strategies will be evaluated on the basis of the creativity and innovation of their proposals

          Practicality (20%)

          • All plans and strategies will be judged in terms of how realistic they will be to develop and execute

          Consistency (20%)

          • All proposals must be consistent with Kohl’s store and corporate image

          Projected Results (25%)

          • Develop proposals in terms of anticipated results; plans should contain justification and be results oriented

          Presentation (15%)

          • Teams will be evaluated on the basis of professionalism, presentation quality, clarity of proposal explanation,  effectiveness of delivery as well as
            the handling of questions


Competition Details


The case will be distributed on Friday, February 27, giving teams approximately four weeks to work on their presentations.

Each team will be given one sponsor from Kohl’s to use as a resource while they work on the case.

Presentations will take place at Kohl’s Corporate Office in Milwaukee, Wis.on March 24 – 25.

Team Criteria

Teams will consist of four students from each University, between sophomore and senior standing.

Students with aspirations to work in retail are encouraged to apply, however it is not considered a requirement.

In addition, all majors are welcome to apply, but the case subject matter may be most correlated with the following majors:

  • Business (Administration/Management)
  • Marketing
  • Fashion Merchandising
  • Retail
  • Finance

Past or present Kohl’s interns are eligible to compete, however each team may have a maximum of two past/future Kohl’s interns.

All members of each team must be able to travel to Milwaukee, Wis. for presentations on March 24 – 25.